Senior Director, Acquisition Marketing

A strategic digital marketing leadership role driving demand generation and revenue growth through innovative, data-driven strategies. The ideal candidate will transform digital acquisition efforts by leveraging deep performance marketing expertise and cross-functional collaboration.

Key Responsibilities

• Develop and execute comprehensive digital acquisition strategies across SEM, SEO, social, display, and ABM channels
• Optimize full-funnel digital campaigns to generate high-quality leads and maximize ROI
• Build and manage a high-performing digital marketing team focused on innovation and continuous learning
• Collaborate cross-functionally to align marketing efforts with sales and operational objectives
• Leverage advanced analytics to define KPIs and optimize marketing strategies
• Manage digital media budget allocation for maximum efficiency and revenue impact
• Lead marketing technology integration, including AI-driven solutions
• Provide regular performance reporting to senior leadership

Requirements

• 10+ years of digital marketing experience, preferably in B2B SaaS
• Located in NYC or SF area
• Proven expertise in top-of-funnel strategies
• Strong skills in SEM, SEO, Paid Social, and Account-based marketing
• Proficient with data analytics tools and visualization
• Excellent cross-functional collaboration and communication abilities

Benefits

• Comprehensive healthcare coverage
• Generous PTO and company holidays
• Paid parental leave
• Work-life and wellness stipends
• Competitive compensation and stock options

Writer is an equal-opportunity employer committed to diversity and inclusion.