Marketing Operations Manager, Campaigns and Account Based Marketing

Airwallex is a unified payments and financial platform for global businesses, serving over 100,000 companies worldwide. With a team of 1,500+ innovative professionals across 20+ offices globally, we're valued at US$5.6 billion and backed by world-leading investors. Our Marketing team drives brand awareness and customer engagement through innovative campaigns, leveraging data-driven insights and creative strategies to support Airwallex's growth.

We're seeking a Marketing Operations Manager in Singapore to develop and execute automated marketing campaigns, focusing on customer acquisition, engagement, and retention. You'll work with global Marketing and Sales teams to implement ABM strategies using Marketo and other platforms.

Key Responsibilities:

• Design and execute B2B marketing campaigns using Marketo
• Develop complex automation workflows for lead nurturing and triggered communications
• Implement ABM tools and strategies, ensuring seamless integration with existing systems
• Deliver personalized content to target accounts based on behavior and interests
• Train and support Marketing and Sales teams on ABM tools and best practices
• Ensure compliance with data privacy regulations and internal security policies
• Manage relationships with ABM tool vendors and partners

Requirements:

• 5+ years experience with Marketing Automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce) in B2B environments
• Proven track record in deploying successful ABM campaigns
• Strong understanding of Marketing tools and platforms
• Excellent analytical skills and data-driven orientation
• Strong communication and collaboration skills
• Ability to navigate ambiguity and adapt quickly
• Entrepreneurial mindset

Preferred qualifications:

• Familiarity with tools like Workato or Zapier
• Adobe Marketo Engage certification
• Basic SQL skills

Benefits:

We are an equal opportunity employer valuing diversity and merit-based hiring. We accommodate disabilities and special needs upon request.

Join us in building the global payments and financial platform of the future!