Hyperexponential
Growth Marketing Manager (Paid Media)
- Growth Marketing
- Full-Time
-
$85K-$130K
Posted on December 9, 2024
Join hyperexponential as our Growth Marketing Manager, Paid Media in London (2-3 days office presence required). We're revolutionizing the insurance industry with our SaaS platform hx Renew, helping insurers make complex pricing decisions faster and smarter. With recent Series B funding of $73M and ambitious growth plans, we're on track to become an Insurtech Unicorn.
Our platform serves major insurers like Aviva and emerging players like Convex, reducing model development time from months to days. As we target $100M in revenue in the next 2-3 years, we need a strategic marketer to drive our paid media initiatives.
Key Responsibilities
-
Paid Media Strategy & Execution
- Develop and manage comprehensive paid media campaigns
- Oversee campaigns across Google Ads, LinkedIn, and emerging platforms
- Optimize ad spend and ROI alignment with business goals
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Performance Analysis & Optimization
- Track and analyze key metrics (CTR, CPA, ROAS)
- Conduct A/B testing across all campaign elements
- Utilize analytics tools for KPI tracking and reporting
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Collaboration & Stakeholder Management
- Partner with cross-functional teams on creative development
- Work with data team on dashboard creation and targeting
- Present results to leadership
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Audience Growth & Market Research
- Develop targeted ad experiences based on customer personas
- Implement advanced segmentation strategies
- Stay current with industry trends and best practices
Requirements
- 3-5 years paid media management experience
- Proven budget management and campaign scaling expertise
- Proficiency in Google Ads, LinkedIn Ads Manager, Google Analytics, Hubspot
- Experience with A/B testing and optimization
- Strong analytical and communication skills
- Broader marketing knowledge preferred
Benefits
- Competitive salary with share options
- £5,000 training and conference budget
- 33 days total holiday (including bank holidays)
- Company pension scheme
- Mental health support via Spectrum.life
- Individual wellbeing allowance via Juno
- Private healthcare (AXA)
- Top-spec equipment
- Regular team events and social activities
- Modern office with perks at The Ministry
- Extensive professional development opportunities
Background checks will be conducted as part of our hiring process, in compliance with governance policies and data protection regulations.
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