Director of Account-Based Marketing

Writer, an innovative AI platform powering enterprise transformation, is seeking a Director of Account-Based Marketing to drive our Enterprise market growth. Named among Forbes' top 50 AI companies, we serve industry leaders like Accenture, Intuit, L'Oreal, and Vanguard. With offices in San Francisco, New York City, and London, we're a fast-growing team of 200+ employees building the future of work.

As Director of Account-Based Marketing, you'll create and execute strategic go-to-market plans for high-value Enterprise accounts, working closely with Sales, Partner, and Marketing teams to drive engagement and results. This player/coach role requires exceptional planning, communication, and campaign execution skills.

Key Responsibilities

• Develop and execute strategic ABM plans for Enterprise market growth
• Partner with Sales to identify and prioritize target accounts
• Create personalized, multi-touch campaigns for decision-makers
• Develop account-specific messaging and collateral
• Track and measure campaign ROI and performance
• Monitor market trends and competitor activities
• Collaborate with marketing team on compelling campaign creation
• Maintain deep understanding of target accounts' needs and challenges

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 7+ years B2B marketing experience, preferably in ABM or enterprise marketing
• Proven track record in successful ABM strategy execution
• Strong understanding of Enterprise market and buyer's journey
• Excellent communication and relationship-building skills
• Experience working with Sales teams to drive revenue
• Strong analytical and project management capabilities
• Proficiency with marketing tools (6sense, Mutiny, HubSpot)
• Self-motivated team player with independent work capability

Benefits

• Comprehensive medical, dental, and vision coverage
• Generous PTO and company holidays
• 12 weeks paid parental leave
• Fertility and family planning support
• Early-detection cancer testing
• FSA and HSA options with company contribution
• Annual stipends for:
  • Home office setup
  • Wellness activities
  • Learning and development
• Company stock options and 401k
• Company-wide and team off-sites

Writer is an equal-opportunity employer committed to workplace diversity and inclusion.