Lifecycle Acquisition Lead

Vanta is on a mission to secure the internet and protect consumer data through continuous security monitoring and verification. As pioneers in the Trust Management Platform space, we help companies build, maintain, and demonstrate their security practices efficiently.

Lifecycle Acquisition Lead Role Overview

Guide potential customers through their journey with Vanta by crafting and optimizing email marketing strategies that drive acquisition and nurture pipeline growth. You'll be responsible for developing impactful email campaigns that convert leads into customers.

Key Responsibilities

• Lead global email nurture strategy to progress pipeline through key acquisition stages
• Develop and optimize email touchpoints to build buying intent
• Partner with marketing ops, product marketing, and brand studio teams on content testing
• Drive program alignment through comprehensive reporting and stakeholder management

Requirements

• Proven B2B lifecycle acquisition experience
• Expert-level email campaign development and measurement skills
• Strong data analysis and strategic insight capabilities
• Cross-functional collaboration experience
• Proficiency in Hubspot/Marketo, SFDC, and project management tools
• Executive-level presentation and communication abilities

Benefits

• Competitive salary range: $165,000 - $194,000
• 100% covered medical, dental, and vision (including dependents)
• 16 weeks paid parental leave
• Health & wellness stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid US holidays
• Offices in SF, NYC, Dublin, and Sydney

Vanta is an equal opportunity employer committed to building a diverse team. We evaluate candidates based on merit and do not discriminate based on race, gender identity, age, religion, sexual orientation, veteran or disability status.