Engagement & Retention Marketing Manager

Company Overview

Virta Health is revolutionizing healthcare by reversing obesity and type 2 diabetes through personalized nutrition and clinical support. With over $350 million in top-tier investor funding, we partner with health plans, employers, and government organizations to transform lives.

Job Summary

We're seeking an Engagement & Retention Marketing Manager to design and execute powerful cross-channel campaigns that inspire and support our members' health journeys.

Key Responsibilities

• Campaign Strategy: Design behavior-driven, multi-channel campaigns to drive enrollment, improve engagement, and reduce member churn
• Personalization: Create targeted messaging using behavioral, demographic, and outcomes data
• Collaboration: Work closely with cross-functional teams to identify journey improvements
• Performance Optimization: Develop A/B testing roadmaps and analyze campaign metrics

Requirements

• 3+ years lifecycle marketing experience
• Expertise in email, push, in-app, and SMS channels
• Strong data-driven strategy and execution skills
• Exceptional communication and project management abilities
• Proficiency in marketing tools like Braze

Company Values

Ideal candidates align with our core principles:

• Prioritize people and impact
• Demonstrate ownership
• Embrace transparency and evidence-based decision-making
• Comfortable with rapid iteration

Compensation Range: $113,100 - $126,304

Remote position with comprehensive HIPAA training provided