CRM Lifecycle Marketing Manager

Moss is revolutionizing spend management for European businesses through our innovative FinTech platform. We're seeking a CRM Lifecycle Marketing Manager to join our Growth team and drive demand and revenue growth through automated lifecycle campaigns. This role is crucial in building our CRM marketing function, focusing on conversion, activation, and engagement.

Key Responsibilities

• Design and execute world-class automated campaigns across email, in-app communications, and push notifications
• Leverage customer data and segmentation for personalized communications
• Drive growth metrics including pipeline, revenue, activation, and upsell
• Optimize referral programs and innovate user acquisition strategies
• Own end-to-end CRM lifecycle processes from optimization to analysis
• Collaborate with Growth, Product, Rev Ops, and Sales teams

Requirements

Experience & Qualifications:

• Proven experience in email marketing/CRM, particularly in B2B SaaS
• Deep knowledge of email landscape, best practices, and growth marketing concepts
• Proficiency with tools like Hubspot and Intercom
• Fluent in English (German is a plus)

Skills & Attributes:

• Results-focused with strong ownership mentality
• Data-driven decision-making and prioritization abilities
• Growth mindset with commitment to continuous learning
• Excellence in cross-functional collaboration
• Strong analytical and strategic thinking capabilities

Benefits

• Competitive compensation package including stock options
• €600 annual learning budget
• Mental health and wellbeing support with 1-on-1 coaching
• Urban Sports Club membership
• 20 days work from abroad policy

Moss is a rapidly growing SaaS scale-up with 250+ employees across 6 European offices, serving 3000+ businesses in Germany, Netherlands, and the UK. Backed by prestigious investors including Valar Ventures and Tiger Global, we've raised €180 million in funding to date. We celebrate diversity and provide equal employment opportunities to all candidates regardless of background.