Head of Brand Marketing

At Rula, we're on a mission to destigmatize mental health and make it an integral part of overall wellness. Through evidence-based, compassionate care, we empower individuals to take charge of their mental health journey. We're seeking a dynamic Marketing Leader to spearhead our brand marketing initiatives during an exciting period of growth.

As our Brand Marketing Leader, you'll drive our brand strategy, creative direction, and storytelling across all channels. You'll manage everything from content and social media to reputation management and events, while collaborating with our patient, provider, and partner marketing teams to deliver impactful campaigns.

Key Responsibilities

• Own and elevate Rula's brand strategy and creative direction
• Develop and execute full-funnel, integrated marketing campaigns
• Drive brand awareness and measurable business impact
• Lead cross-functional collaboration to implement brand standards
• Manage brand metrics and campaign performance

Required Qualifications

• 12+ years of marketing experience
• 8+ years in leadership and people management
• 8+ years in brand marketing, managing $5M+ campaign budgets
• Extensive experience with consumer brands
• Proven track record in brand strategy and awareness building
• Strong creative and operational skills
• Experience in cross-organizational collaboration

Preferred Qualifications

• Fast-paced startup or growth company experience
• Brand launch or rebrand experience
• Multi-audience or marketplace business model experience
• Advanced measurement techniques expertise

Benefits

• 100% remote work environment
• Competitive compensation
• Comprehensive health benefits (medical, dental, vision)
• 401(k) plan
• Generous PTO including 2 company-wide shutdown weeks
• Paid parental leave
• Employee Assistance Program
• Home office setup stipend
• Quarterly team-building stipend
• Wellness events and lunch & learns
• Employee resource groups
• Discounted programs (Fetch, SmartSpend, Ladder, SoFi)

We're committed to fostering a diverse, equitable, and inclusive culture where all employees feel safe, seen, heard, and valued.