Lifecycle Marketing Manager

At Rula, we're transforming mental healthcare by providing compassionate, evidence-based support that empowers individuals to achieve their full potential. We're seeking a strategic Email + SMS Marketing Manager to help create a world where mental health is understood, supported, and integrated into overall well-being.

Key Responsibilities

• Lead development and execution of multi-channel lifecycle marketing strategies
• Create intelligent, personalized patient engagement programs
• Collaborate cross-functionally to improve patient access to mental healthcare
• Develop and refine reporting and analytics capabilities
• Implement continuous test-and-learn initiatives to enhance patient experience

Required Qualifications

• 5+ years of D2C/B2C lifecycle marketing experience
• Advanced proficiency with Iterable, including campaign automation and optimization
• Strong analytical skills with data-driven decision-making capabilities
• Excellent project management skills
• Ability to manage multiple campaigns simultaneously

Preferred Qualifications

• Healthcare or mental health industry experience
• High-growth startup background
• Expertise in retention strategies
• Advanced technical skills (HTML, SQL)
• Experience with BI tools like Looker and Amplitude

Benefits

• 100% remote work environment
• Competitive compensation
• Comprehensive health benefits
• 401(k) plan
• Generous time-off policies
• Paid parental leave
• Home office stipend
• Wellness programs

If you're passionate about making a meaningful impact in mental healthcare through innovative marketing strategies, we want to hear from you!