Posted on March 24, 2025

Airwallex is a global payments and financial platform transforming how businesses operate across borders. With over 100,000 businesses served and a team of 1,500 innovative professionals worldwide, we're building the financial infrastructure of tomorrow.

Key Responsibilities

Architect mobile-first engagement strategies for our customer base
Build personalized omnichannel journeys focusing on push notifications, in-app messaging, and SMS
Develop contextual trigger-based campaigns responsive to user behavior
Implement advanced mobile segmentation using behavioral, transactional, and demographic data
Drive mobile channel experimentation to optimize engagement metrics
Collaborate with product teams to integrate strategic mobile messaging
Analyze mobile engagement data and make data-driven recommendations

Requirements

6+ years lifecycle marketing experience, with 3+ years focused on mobile channels
Proven success driving metrics in SaaS or fintech environments
Deep understanding of mobile user behavior and engagement patterns
Strong cross-functional collaboration skills
Expertise in mobile messaging compliance and deliverability

Technical Skills

Experience with mobile marketing platforms (Braze, CleverTap)
Proficiency in SQL and analytics tools
Knowledge of marketing automation platforms
Familiarity with customer data platforms

Airwallex is committed to diversity and considers all candidates based on merit and talent.

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