Senior Marketing Data Analyst

Welltech is a global leader in the Health & Fitness industry, boasting over 200 million app installs across five innovative wellness platforms. With a team of 700+ professionals spread across 5 global hubs, we're on a mission to transform lives through intuitive nutrition tracking, fitness solutions, and personalized wellness journeys.

We're seeking a Senior Marketing Data Analyst to drive our Paid Search and Organic channels to new heights. This role is crucial in leveraging data insights to optimize platform usage, drive user acquisition, and maximize ROI across Google, Bing, and other channels.

Key Responsibilities

• Manage conversion tracking across web and app environments using GTM and MMP's
• Troubleshoot tracking issues, including discrepancies and errors
• Lead complex analysis of paid search (PPC) and organic marketing channels (ASO, SEO)
• Collaborate with marketing teams on audience segmentation, bidding strategies, and ad placements
• Create dashboards and reports while monitoring data integrity
• Conduct A/B tests with the marketing team

Required Skills

• 5+ years of experience in similar roles
• Expert-level GTM knowledge
• Proficiency in paid search marketing channels (especially Google Ads)
• Strong SQL skills and experience with visualization tools (Tableau/Looker)
• Experience with MMP tracking setup
• Understanding of marketing attribution and conversion windows
• Strong analytical and creative thinking abilities
• Fluent English communication skills

Nice to Have

• Experience with consent settings (Google Consent Mode)
• SKAdNetwork setup via MMP
• Familiarity with sGTM & Google Cloud
• Python knowledge (numpy, pandas, scikit-learn)

Interview Process

Recruiter call → Team member meeting → Skills assessment → Leadership team meeting

Benefits

• Professional Development: Continuous learning and growth opportunities
• Leadership Empowerment: Every team member can make an impact
• Results-Focused Culture: Emphasis on meaningful outcomes
• Purpose-Driven Work: Contribute to global health and wellness initiatives

Join Welltech and be part of a team that's revolutionizing the global wellness industry through innovative technology and data-driven solutions.