Influencer Marketing Manager (UGC)

Welltech is a global leader in the Health & Fitness industry, with over 200 million installs across five life-changing apps. Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys. With a diverse team of 700+ passionate professionals across 5 hubs, we're seeking a dynamic UGC Team Lead to drive our influencer marketing efforts.

As our UGC Team Lead, you'll spearhead collaborations with influencers and creators, overseeing the strategy, execution, and optimization of UGC campaigns. You'll work closely with creative producers and in-house production to achieve outstanding results that embody our brand's values.

Key Responsibilities:

• Develop and implement UGC-focused influencer marketing campaigns for top-tier markets in the USA, LATAM, and Europe
• Identify and collaborate with influencers across various platforms
• Cultivate new influencer relationships and explore channel expansion opportunities
• Manage daily communication with influencers, ensuring timely delivery and contract adherence
• Craft engaging briefs and scripts in collaboration with the creative production team
• Review video and image content for accuracy and contractual fulfillment
• Analyze and optimize UGC strategy using data-driven insights
• Stay updated on social media trends and drive innovative content ideas
• Explore new ways to enhance our influencer marketing approach

Requirements:

• 2+ years of experience in influencer marketing, preferably in health & fitness or lifestyle niches
• In-depth understanding of full-cycle influencer marketing
• Proven experience with the US market
• Advanced proficiency in English, both written and verbal
• Strong communication and negotiation skills
• Solid grasp of current marketing tools and platforms (e.g., TTCM)
• Strong analytical skills for campaign performance evaluation

Nice-to-have qualifications:

• Experience creating successful UGC campaigns
• Successful case studies with TikTok influencers
• Background in SMM, video production, PR, or branding
• Upper-intermediate proficiency in Spanish or Portuguese
• Experience writing compelling copy for social media and video scripts

Join Welltech and make a daily impact on global health and wellness while continually evolving your skills in a dynamic, innovative environment.