Welltech

Welltech

Marketing Creative Producer

Posted on October 7, 2024

This is a remote job

Welltech is a global leader in the Health & Fitness industry, boasting over 200 million app installs across five transformative wellness applications. With a team of 700+ professionals spread across 5 global hubs, we're dedicated to revolutionizing personal health through innovative nutrition tracking, fitness solutions, and customized wellness journeys.

Key Responsibilities

  • Conduct audience, market segment, and competitor analysis
  • Develop and test product offering hypotheses for target audiences
  • Execute rapid concept testing to identify ROI-positive initiatives
  • Expand value propositions across various market segments
  • Manage creative projects and facilitate brainstorming sessions
  • Create and maintain creative reporting systems
  • Perform daily creative performance analysis
  • Collaborate with product teams on acquisition funnel optimization

Requirements

  • Previous experience as a Marketing Creative Producer or similar role
  • Track record in fast-growing companies and new product launches
  • Strong creative concept generation skills based on market trends and user research
  • Proven ability to scale creative effectiveness
  • Deep understanding of key metrics (CTR, CPC, IPM, CPA)
  • Comprehensive knowledge of Meta-ads
  • Strong grasp of user journey and end-to-end experience
  • Data-driven approach to creative concept refinement
  • Experience in facilitating creative brainstorming sessions
  • Expertise in multi-touchpoint campaign development

Nice to Have:

  • Paid user acquisition experience
  • Upper-intermediate English proficiency
  • Video and UGC content creation skills
  • Health & Fitness (B2C) industry experience

Benefits

  • Competitive salary and comprehensive benefits package
  • Inclusive and supportive company culture
  • Career growth opportunities
  • Flexible work arrangements
  • Work-life balance
  • Autonomy to drive innovation and create impact

Join us in our mission to transform global health and wellness through technology and creativity.

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