Partnerships Content Marketing Manager

At BetterUp, we're revolutionizing the employer/employee relationship through human transformation. We offer more than just a job - we provide a career-defining opportunity to make a meaningful impact while being supported by personal coaching, development plans, and an extraordinary team culture.

We're looking for a Partnerships Content Marketing Manager to join our Brand team and drive our customer storytelling strategy. This role will lead our innovative BetterUp Original Series and create compelling content that showcases our customers, partners, and industry leaders. You'll be instrumental in crafting narratives that resonate with executive leaders at global enterprises and deliver measurable business impact.

Key Responsibilities

Customer Storytelling:

• Develop and execute a 365 storytelling approach across marketing channels
• Create data-driven, science-backed customer stories for marketing campaigns and events
• Write compelling case studies and event speaker scripts
• Craft integrated campaigns and social enablement for customer speakers
• Analyze content performance and optimize strategies

BetterUp Original Series Management:

• Shape editorial strategy for webinar/video content
• Develop content including titles, abstracts, speaker briefs, and talk tracks
• Manage speaker relationships and content alignment
• Create engaging scripts and post-event assets
• Determine recording formats and ensure seamless execution

Requirements

• 6-8 years of experience in content marketing or brand partnerships
• Exceptional writing and communication skills, with script writing expertise
• Experience managing webinar or video series production
• Strong ability to build cross-functional relationships
• Proven track record in content and campaign development
• Expert storytelling and brand narrative skills
• Strong organizational and autonomous work capabilities
• Ability to thrive in a fast-paced environment

Benefits

• Personal BetterUp coaching (for you and a family member)
• Competitive compensation ($119,000 – $179,000 base salary)
• Medical, dental, and vision insurance
• Flexible PTO
• Federal holidays, 4 Inner Workdays, and 5 Volunteer Days
• Company-wide Summer & Winter breaks
• Learning and Development stipend
• 401(k) plan
• Charitable contribution matching

We're committed to building diverse teams and creating an authentic workplace where everyone belongs. We encourage all qualified candidates to apply, regardless of background.