cohere
Sr. Account Based Marketing (ABM) Manager
Posted on November 29, 2024
At Cohere, we're on a mission to scale intelligence to serve humanity. We build frontier AI models that power transformative experiences in content generation, semantic search, RAG, and agents. Our team of world-class researchers, engineers, and designers works together to drive AI adoption through innovative solutions.
We're seeking a Senior Account-Based Marketing (ABM) Manager to spearhead our strategic ABM initiatives and accelerate pipeline growth. The ideal candidate is a creative, data-driven marketer who excels at engaging decision-makers and collaborating with sales teams.
Key Responsibilities
- Design and execute multi-channel ABM strategies for key accounts
- Develop targeted campaigns across digital advertising, email, events, and offline channels
- Partner with sales leadership to align goals and execute ABM initiatives
- Leverage data analytics for account segmentation and campaign optimization
- Manage ABM and MarTech tools for account insights and performance tracking
- Collaborate with content teams to create tailored assets
- Report on program impact, engagement metrics, and revenue growth
Requirements
- 8+ years of B2B marketing experience with ABM focus, preferably in tech/SaaS
- Proven track record in marketing and GTM strategy execution
- Strong experience in sales collaboration and pipeline generation
- Proficiency in ABM platforms (Demandbase, 6sense, HubSpot, Marketo, Salesforce)
- Excellence in project management and multi-initiative coordination
- Outstanding communication and leadership skills
- Data-driven mindset with strong analytical capabilities
- Expertise in marketing AI products
- Bachelor's degree in Marketing, Business, or Data Science (advanced degree a plus)
Benefits
- Open and inclusive work environment
- Collaboration with cutting-edge AI research team
- Weekly lunch stipend, in-office meals & snacks
- Comprehensive health and dental benefits, including mental health coverage
- 6-month parental leave top-up (Canada, US, and UK)
- Personal enrichment benefits
- Remote-flexible work with offices in Toronto, New York, San Francisco, and London
- 6 weeks vacation
- Co-working stipend
We encourage candidates to apply even if they don't meet all requirements. We value lifelong learners and kind team players who are passionate about their craft.
Note: This post is co-authored by both Cohere humans and Cohere technology.
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