Director Of Marketing Analytics

Welltech is a global leader in the Health & Fitness industry, reaching over 200 million users through five transformative apps. With a team of 700+ professionals across 5 global hubs, we're dedicated to revolutionizing personal wellness through innovative nutrition tracking and fitness solutions.

We're seeking a Director of Marketing Analytics to drive our marketing strategy and business success. In this role, you'll lead a team of analysts while collaborating with marketing, product, finance, and engineering teams to optimize customer acquisition, retention, and lifetime value.

Key Responsibilities

Strategic Leadership:

• Develop and execute comprehensive marketing analytics strategies aligned with business objectives
• Collaborate with senior leadership on profit growth initiatives
• Deliver actionable insights to guide executive decision-making
• Stay ahead of industry trends and analytical innovations

Team Leadership:

• Build and lead a high-performing analytics team
• Recruit top talent and address capability gaps
• Mentor team members and establish career development frameworks
• Foster a culture of innovation and continuous improvement

Project Leadership:

• Establish and refine marketing attribution models
• Optimize acquisition channels through robust reporting and analysis
• Implement and improve tracking systems across digital channels
• Develop forecasting models and monitoring systems
• Oversee LTV model maintenance and improvement

Requirements

Experience and Qualifications:

• 8+ years analytics experience with 4+ years in marketing analytics
• Proven track record of business impact through analytics
• Deep understanding of marketing strategies and customer lifecycle
• Bachelor's or Master's degree in Statistics, Marketing, or Data Science

Technical Expertise:

• Proficiency in tracking technologies for app and web traffic
• Experience with analytics platforms (Google Analytics, Appsflyer) and visualization tools
• Advanced SQL knowledge
• Experience with predictive modeling and machine learning
• Success in developing attribution solutions and media mix modeling

Leadership Skills:

• Strong team leadership and mentoring abilities
• Exceptional communication and presentation skills
• Strategic problem-solving mindset
• Proven project management capabilities

Nice-to-Have:

• Subscription business model experience
• Health and fitness industry knowledge
• Data privacy regulations expertise
• Cloud-based infrastructure experience

Benefits

• Opportunity to shape a crucial function in a growing organization
• Cross-functional collaboration on high-impact initiatives
• Innovation-focused culture with emphasis on continuous learning
• Ability to influence company direction and success

Join us in our mission to transform global health and wellness through data-driven excellence.