Director of Lifecycle Marketing

We're a forward-thinking mental healthcare company dedicated to destigmatizing mental health and treating the whole person, not just symptoms. Through evidence-based, compassionate care, we empower individuals to take charge of their mental well-being and reach their full potential.

We're looking for a dynamic Senior Director of Patient Lifecycle Marketing to drive our patient engagement strategy. You'll lead our Patient Lifecycle Marketing team and own the complete patient journey - from initial contact through treatment completion and return visits. This role involves developing and executing sophisticated lifecycle marketing programs across email, SMS, and in-platform experiences.

Key Responsibilities

• Lead and develop the patient lifecycle marketing strategy
• Launch and optimize new lifecycle marketing programs
• Conduct strategic A/B testing to drive continuous improvement
• Collaborate with product, engineering, and marketing teams
• Ensure cohesive brand storytelling throughout the patient journey

Required Qualifications

• 10+ years of consumer marketing experience
• 5+ years complex consumer lifecycle marketing experience (email and SMS)
• 3+ years leadership and people management experience
• Cross-functional collaboration experience with operations and product teams
• Strong analytical skills and financial acumen
• Proven track record in marketing strategy development and execution

Preferred Qualifications

• Experience scaling basic lifecycle programs to sophisticated systems
• Background in high-frequency service business lifecycle marketing
• Email/SMS governance and compliance expertise
• Fast-paced startup or growth company experience

Benefits

• 100% remote work environment
• Competitive compensation with transparent pay ranges
• Comprehensive health benefits (medical, dental, vision)
• 401(k) plan
• Generous PTO including 2 company-wide shutdown weeks
• Paid parental leave for all parents
• Employee Assistance Program (EAP)
• Home office setup stipend
• Quarterly team-building stipend
• Wellness events and lunch & learns
• Employee resource groups
• Discounted programs (Fetch, SmartSpend, Ladder, SoFi)

We're committed to fostering a diverse, equitable, and inclusive culture where all employees feel safe, seen, heard, and valued.