Airwallex
Head of Growth Marketing
- Growth Marketing
- Full-Time
-
£200K-£220K
Posted on January 16, 2025
Airwallex is revolutionizing global payments as the leading unified financial platform for businesses worldwide. Serving over 100,000 companies including Brex, Rippling, Navan, Qantas, and SHEIN, we're a Melbourne-born unicorn valued at US$5.6 billion, backed by elite investors like Sequoia and Salesforce Ventures. With 1,500+ top tech talents across 20+ global offices, we're building the future of financial technology.
About The Role
Based in London, we're seeking a Growth Marketing leader to revolutionize our customer acquisition and lifecycle marketing strategies. Reporting to the VP of Marketing, you'll drive global growth through performance marketing, SEO, and customer engagement initiatives.
Key Responsibilities
- Lead our global Growth Marketing center of excellence
- Drive acquisition through performance marketing and SEO strategies
- Develop global nurturing and retention campaigns across email and product channels
- Transform our website into a high-converting acquisition funnel
- Coordinate with local teams to adapt global initiatives for market-specific needs
- Collaborate with Brand, Product Marketing, Data, and Revenue Operations teams
- Optimize customer journeys from discovery to product usage
Requirements
- Proven experience scaling B2B Growth Marketing globally, particularly in SME markets
- Track record of achieving growth targets through paid and organic channels
- Strong product positioning and campaign optimization skills
- Expertise in Marketing Technology (Salesforce, Marketo, Contentful experience preferred)
- Proficiency in growth experimentation and CRO
- Strong analytical skills with experience in web analytics and attribution modeling
- Strategic mindset focused on full-funnel optimization
- Excellence in cross-functional leadership and communication
Airwallex values diversity and considers all qualified candidates regardless of background. We provide accommodations for applicants with disabilities during our hiring process.
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