VP, Product Marketing

Transform careers and lives at BetterUp, where we're revolutionizing professional growth through innovative human transformation solutions. As our VP of Product Marketing, you'll shape our product narrative and lead go-to-market strategies while managing an elite team across Product Marketing, Customer Intelligence, and Creative Design. From day one, you'll receive your own BetterUp Coach and comprehensive development plan.

Key Responsibilities

• Drive customer insights and product messaging strategy
• Lead GTM launches and platform narrative development
• Direct strategic planning and budget management
• Empower sales teams with compelling assets and training
• Oversee customer intelligence and creative design functions
• Collaborate with executive leadership

Requirements

• 8+ years B2B SaaS product marketing experience
• Proven strategic leadership in enterprise solutions
• Outstanding executive communication skills
• Track record of leading successful PMM teams
• Self-motivated with growth mindset
• HR Tech and AI experience preferred

Benefits

• Personal BetterUp coaching (includes family member)
• Base salary: $280,000 – $482,000
• Full medical, dental, and vision coverage
• Flexible PTO and 4 Inner Workdays
• 5 annual Volunteer Days
• L&D stipend
• Company-wide seasonal breaks
• 401(k) program
• Charitable contribution matching

Join our diverse team in creating meaningful impact through innovative solutions. Experience intense, fulfilling work in an authentic, soulful culture where every employee belongs.