Channel Marketing Manager

Virta Health is transforming type 2 diabetes and weight-loss care through innovative technology, personalized nutrition, and revolutionary virtual care delivery. With over $350 million in funding from top-tier investors, we partner with major health plans, employers, and government organizations to help people reverse their metabolic conditions and reclaim their lives. We're on a mission to reverse diabetes in 100 million people.

We're seeking a Channel Marketing Manager to execute impactful marketing campaigns through email, direct mail, and SMS channels. You'll work directly with the Senior Manager of Channel Marketing to shape our segmentation and personalization strategy, helping us reach millions of potential users across the country.

Key Responsibilities

• Lead multi-channel marketing campaigns targeting millions of potential members
• Design and optimize personalized campaigns using Salesforce, Braze, and Asana
• Develop end-to-end user journeys that enhance customer experience
• Manage audience segmentation and QA processes
• Collaborate with Product, Sales, and Customer Success teams to ensure seamless campaign execution

90-Day Goals

• Master Virta's multi-channel marketing strategy and tech stack
• Execute at least one comprehensive campaign across all channels
• Become proficient with core marketing tools
• Build strong relationships with the business development team
• Contribute to A/B testing strategies
• Support growth team initiatives for upcoming launches

Requirements

• 5+ years channel marketing experience, preferably in healthcare/healthtech
• Proven experience executing email, direct mail, and SMS campaigns
• Strong track record of data-driven marketing and A/B testing
• Expertise with marketing automation and modern martech stacks
• Strong problem-solving abilities and initiative
• Excellence in cross-functional collaboration

Values & Culture

Our success is built on:

• Putting people first
• Taking ownership and initiative
• Prioritizing positive impact
• Maintaining a no-ego approach
• Promoting transparency
• Being evidence-based
• Taking calculated risks and iterating rapidly

Compensation range: $112,404 - $132,240

Note: This role may involve access to HIPAA-protected patient information. Proper security and privacy training will be provided.