Marketing Lead

Privy is revolutionizing blockchain infrastructure, seeking a trailblazing first marketing hire to define and elevate our brand across crypto and fintech landscapes.

Key Responsibilities

• Product Marketing

  • Define ideal customer profiles across startup, fintech, and enterprise segments
  • Craft competitive positioning and compelling value propositions
  • Develop strategic go-to-market plans for product features and updates
  • Establish cross-functional feedback loops

• Demand Generation

  • Execute multi-channel content and community engagement strategies
  • Drive inbound interest through thought leadership and educational content
  • Manage social media presence on Twitter, Farcaster, and LinkedIn
  • Scale events and hackathon participation
  • Develop SEO and discoverability strategies

• Customer Engagement

  • Directly engage with customers through community channels
  • Create self-serve education initiatives
  • Optimize free-to-paid conversion strategies
  • Highlight customer success stories

Requirements

• 6+ years marketing experience in developer tools, fintech, or crypto
• Proven track record in content and growth marketing
• Exceptional storytelling and narrative crafting skills
• Deep interest in developer communities
• Ability to thrive in fast-moving startup environments

Bonus

• Developer marketing experience
• Strong tactical market thinking
• Established personal brand
• NYC-based preferred

Privy is an equal opportunity employer committed to diversity and inclusion.