Posted on March 5, 2025

🐼 About Alan

Alan is revolutionizing healthcare by creating a comprehensive 'one-stop health partner' model that integrates insurance, prevention, and well-being services. With 30,000+ company partnerships, 700K+ members, and €500M+ in annual recurring revenue, we're on a mission to extend the quality and length of life for everyone.

Product Marketing Manager B2C Role

We're seeking a dynamic marketing professional to drive growth for Alan Shop, our innovative health and wellness marketplace. You'll be instrumental in expanding our curated selection of eyewear and well-being products.

Key Responsibilities

Develop and execute communication strategies across B2B2C and B2C channels
Lead seasonal eyewear collections, driving editorial direction and product storytelling
Create compelling sales enablement assets
Design personalized marketing campaigns, including gamified experiences
Optimize conversion through data-driven A/B testing and analytics
Expand product catalog in optics and wellness verticals

Requirements

Proven track record in product marketing and content strategy
B2C marketing experience
Bilingual (English & French) communication skills
Strong product sense
Comfort with 0 to 1 project development
Creative storytelling with analytical capabilities
Results-oriented with focus on conversion and revenue impact

Benefits

Flexible work environment (office, co-working, or remote)
Top-tier equipment (MacBook Pro, Bose noise-canceling headphones)
Flexible vacation and working hours
Country-specific transport benefits
Learning and training opportunities

We hire people, not just roles. If you're passionate about our mission and see potential for growth, we encourage you to apply!

Apply for this job