Brand Development Lead

At Welltech, a global leader in Health & Fitness, we're transforming wellness for everyone—especially those often overlooked by mainstream fitness platforms. Our mission is to move every body to start and stay well for life through personalized guidance.

Key Responsibilities

• Lead Audience Strategy & Playbook development
• Collaborate across Research, Creative, Product Design, and UX teams
• Build Brand Equity measurement and testing frameworks
• Develop comprehensive messaging strategies
• Create brand operating tools and processes
• Build internal brand ambassador networks
• Drive cross-functional brand adoption

Requirements

• Experience building equity strategies in DTC space for US consumers
• Track record of leading cross-functional brand development projects
• Proven brand measurement program expertise
• Experience in Growth, Product, and Content initiatives
• Ability to diversify growth through strategic brand development

Preferred Qualifications

• Background in wellness or behavior-change categories
• Experience building brands for scale-up organizations

Join us in revolutionizing personalized wellness and making health accessible to all.