Director of CRM

Almedia is the fastest-growing advertising company in Europe according to the FT1000, offering mobile game and app developers unparalleled returns from rewarded user acquisition. We are engineering the future of UA with our data-driven approach and community of over 40 million users engaging with games, apps, and surveys.

Based in the heart of Berlin, our collaborative approach offers the opportunity for our clients to acquire 10,000 users daily, providing consistent value and improved ROAS in the short and long term.

We’re now looking for a Director of CRM who will architect, and drive Almedia's global customer relationship management strategy, with a distinct emphasis on mobile-first engagement and strategic integration across the business. This is a unique opportunity to build a best-in-class CRM function, cultivate a high-impact team, and directly influence user lifetime value and business profitability at scale.

Disclaimer: This role must located in Berlin, we are offering relocation.

What You’ll Do 🎯

• Set Vision & Strategic Roadmap: Define the long-term vision and comprehensive roadmap for Almedia's CRM function, with a primary focus on mobile (push, in-app messaging), user segmentation, personalization, and cross-channel orchestration.

• Drive Transformative Growth: Lead the design and execution of sophisticated CRM campaigns, leveraging advanced analytics, A/B testing, and automation to significantly enhance user retention, engagement, and monetization KPIs.

• Build & Scale CRM Infrastructure: Oversee the strategic evolution of our CRM tech stack (e.g., CleverTap, integrated tools), ensuring it supports global growth, complex data flows, and seamless integration with product and engineering systems.

• Develop & Empower a World-Class Team: Recruit, inspire, and manage a high-performing CRM team, fostering a culture of innovation, accountability, and continuous professional development.

• Influence Across the Organization: Serve as the primary CRM expert and evangelist, collaborating at an executive level with Product, Engineering, Data, and Marketing leadership to align strategies and drive holistic customer lifecycle management.

What You’ll Bring 💡

• Extensive leadership experience (typically 8-10+ years) in CRM and lifecycle marketing, with a proven history of designing and executing successful mobile-first strategies at scale, ideally in a fast-growing tech environment.

• Demonstrated expertise in building and operationalizing complex CRM architectures, including profound knowledge of data flows, segmentation, personalization at scale, and technical integrations.

• A strong executive presence with exceptional communication skills, capable of influencing senior stakeholders and translating complex technical CRM concepts into clear business strategies.

• Advanced analytical and data-driven decision-making capabilities, including proficiency with sophisticated experimentation design, attribution models, and performance reporting.

• Deep technical understanding including SQL, HTML, and proficiency in a programming language (e.g., Python, JavaScript) to guide technical teams and troubleshoot complex CRM system challenges.

• Experience with mobile gaming or high-volume consumer apps is highly preferred, demonstrating an understanding of unique user psychology and monetization strategies.

What Makes You a Great Fit 🌟

• You are a strategic visionary with a hands-on approach, eager to build a foundational CRM function that directly impacts business growth and user delight.

• You are a natural leader and mentor, passionate about fostering talent and scaling high-performing teams.

• You thrive in a dynamic, high-ownership environment, capable of navigating complexity, driving innovation, and achieving ambitious goals with autonomy.

Why Almedia? 🚀

• Become an owner: As part of our virtual equity option policy, you’ll have the opportunity to share in Almedia’s success and growth.

• Innovative and high-growth: Join a startup that has been profitable from day one and is rapidly scaling its impact in the Ad-Tech space.

• Berlin Office & Collaborative Hub: Work primarily from our modern, centrally located Berlin office, designed to foster strong collaboration, team connection, and organic growth as we build together.

• Other Benefits: Enjoy a range of benefits designed to support your well-being and growth, including weekly breakfast and lunch at the office, a public transport ticket, gym membership, language classes, and with more exciting additions on the horizon.

We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth—whether you aspire to be a future leader or a specialist. Almedia is an equal opportunity employer; we embrace and celebrate diversity, encouraging individuals from all backgrounds to apply.