Airwallex
Senior Manager, Performance Marketing
- Pay-Per-Click (PPC) Advertising
- Full-Time
-
$160K-$250K
Posted on January 21, 2025
Airwallex is revolutionizing global finance with our unified payments and financial platform. Serving over 100,000 businesses worldwide including industry leaders like Brex, Rippling, and SHEIN, we're valued at US$5.6 billion and backed by top-tier investors. With 1,500+ talented professionals across 20+ global offices, we're building the future of financial technology.
The Role
We're seeking an experienced Performance Marketer in Singapore to drive our digital marketing initiatives. You'll lead our customer acquisition efforts through strategic campaigns while working within our dynamic Marketing team that champions the Airwallex story through data-driven strategies.
Key Responsibilities
- Spearhead always-on performance marketing campaigns across multiple digital channels
- Develop and execute ABM strategies for targeted customer acquisition
- Manage end-to-end brand campaigns across digital and traditional channels
- Optimize campaigns using data analytics to improve ROI
- Collaborate with global teams to ensure marketing alignment
- Manage budgets and agency relationships
- Deliver comprehensive campaign reports and insights
- Lead A/B testing initiatives for continuous improvement
Required Qualifications
- 8+ years of digital marketing experience with global paid media campaign management
- Expertise in ABM platforms and B2B campaign execution
- Proven track record in brand campaign management across multiple channels
- Strong proficiency in data analytics and tracking tools
- Experience in cross-functional, global team collaboration
- Outstanding communication and data interpretation skills
Preferred Qualifications
- Experience scaling global B2B/fintech marketing, especially in EMEA and AMER
- Knowledge of Salesforce, Marketo, Looker, and Contentful
- Background in CRO and growth experimentation
- Product and marketing project management experience
- Strategic thinking with hands-on execution capabilities
- Adaptability to fast-paced environments
Airwallex values diversity and evaluates candidates based on merit and qualifications. We are committed to providing equal opportunities for all candidates regardless of background.
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