Lifecycle Marketing Analyst

Ramp is revolutionizing financial operations for businesses through its comprehensive platform that combines corporate cards, expense management, bill payments, and more. Since 2019, we've helped over 25,000 companies save $1B and 10M hours, becoming America's fastest-growing corporate card and bill payment platform. Backed by top-tier investors and staffed by talent from leading fintech and tech companies, Ramp has earned recognition from Fast Company, LinkedIn, Forbes, CNBC, and TIME Magazine.

We're seeking a Growth Marketing Manager to join our expanding team and drive customer acquisition and activation through strategic communications campaigns. You'll collaborate with Product Marketing, Product Management, and Content & Communications teams to optimize our growth initiatives.

Key Responsibilities

• Implement and manage email campaigns and workflows in Hubspot
• Support lifecycle team initiatives and cross-functional partner requests
• Maintain lifecycle send calendar and ensure email quality
• Collaborate with data team on audience segmentation
• Own lifecycle templating system and design standards
• Manage comprehensive email communications reporting and testing
• Develop deep understanding of Ramp's ICP and prospects
• Share insights across Growth, Marketing, Product, and Design teams

Requirements

• 2+ years experience in B2B software (growth, lifecycle marketing, sales, or customer success)
• Strong knowledge of email best practices (compliance, deliverability, conversion)
• Excellence in copywriting with design sensibility
• Proficiency with CRM systems, attribution models, and lead scoring
• Experience with business intelligence tools (Looker, Amplitude)
• Understanding of A/B testing methodology
• Strong analytical skills and data-driven decision making
• Track record of achieving numerical goals
• Cross-functional collaboration experience
• Creative problem-solving abilities

Nice-to-Haves

• Advanced Hubspot or marketing automation platform experience
• High-growth startup experience
• HTML and CSS knowledge for email marketing
• SQL and database analysis familiarity

Benefits

• 100% medical, dental & vision coverage (partial dependent coverage)
• One Medical membership
• 401k with employer match
• Flexible PTO
• Fertility HRA (up to $5,000/year)
• WFH and wellness stipends
• Parental leave
• NY relocation support
• Pet insurance

Ramp considers qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance.