Marketing Operations Manager, Campaigns and Account Based Marketing

Airwallex is a unified payments and financial platform empowering over 100,000 global businesses with integrated solutions for business accounts, payments, spend management, and treasury. Founded in Melbourne and valued at US$5.6 billion, we're backed by world-class investors and have 1,500+ team members across 20+ global offices.

Our Marketing team drives brand awareness and customer engagement through data-driven insights and creative strategies, helping communicate our value proposition and strengthen customer relationships.

We're looking for a Marketing Operations Manager in Singapore to develop and execute automated marketing campaigns, focusing on customer acquisition, engagement, and retention through ABM strategies using Marketo and other platforms.

Key Responsibilities

• Design and build B2B marketing campaigns using Marketo, including email templates, workflows, and automation rules
• Develop complex automation workflows for lead nurturing and triggered communications
• Own technical implementation and deployment of ABM strategy and tools
• Configure and integrate ABM platforms with existing Marketing systems
• Deliver personalized content to target accounts
• Provide training on ABM tools to Marketing and Sales teams
• Ensure compliance with data privacy regulations
• Manage relationships with ABM tool vendors

Requirements

Minimum Qualifications:

• 5+ years experience with Marketing Automation tools and CRM systems in B2B environment
• Proven track record in ABM campaign deployment
• Strong understanding of Marketing tools and Martech stack
• Excellent analytical and data-driven mindset
• Strong communication and collaboration skills
• Adaptable with entrepreneurial spirit

Preferred Qualifications:

• Experience with Workato or Zapier
• Adobe Marketo Engage certification
• Basic SQL skills

Equal Opportunity

Airwallex is an equal opportunity employer valuing diversity and merit-based hiring. We welcome candidates of all backgrounds and accommodate individuals with disabilities.

Airwallex does not accept unsolicited resumes from search firms/recruiters unless through prior agreement for specific positions.