Provider Marketing Manager - Lifecycle

Rula is on a mission to revolutionize mental healthcare by creating a world where mental health is embraced as an essential part of overall well-being. We combine evidence-based practices with compassionate care to empower individuals and transform lives.

We're seeking a Lifecycle Marketing Manager to drive our provider engagement and acquisition strategies. You'll lead multi-channel campaigns, working closely with our product, sales, and clinical teams to optimize the provider journey and create meaningful growth opportunities.

Key Responsibilities

• Design and execute multi-channel marketing campaigns for provider engagement and acquisition
• Manage and optimize MQL to SQL handoff process
• Set up and optimize marketing automation campaigns
• Analyze campaign performance and conduct A/B testing
• Collaborate with cross-functional teams to ensure seamless communication
• Drive data-informed marketing strategies

Required Qualifications

• 4+ years of B2B lifecycle or retention marketing experience
• 4+ years of experience working with sales teams on MQL to SQL processes
• Proficiency in marketing automation platforms (Iterable, Salesforce, HubSpot)
• Strong analytical and data interpretation skills
• Excellent project management abilities
• Outstanding communication skills
• Self-motivated with strong organizational capabilities

Preferred Qualifications

• Healthcare, mental health, or marketplace experience
• Experience with lead scoring model development
• Knowledge of regional marketing strategies
• SQL proficiency or experience with large datasets

Benefits

• 100% remote work environment
• Competitive compensation
• Comprehensive health benefits (medical, dental, vision)
• Life and disability insurance
• 401(k) plan
• FSA/HSA options
• Generous PTO including 2 company-wide shutdown weeks
• Paid parental leave for all parents
• Employee Assistance Program (EAP)
• Home office setup stipend
• Quarterly department stipend
• Wellness events and lunch & learns
• Employee resource groups
• Discount programs (Fetch, SmartSpend, Ladder, SoFi)

We're committed to fostering a diverse, equitable, and inclusive workplace where all employees feel safe, seen, heard, and valued.