Head of Marketing Analytics

Welcome to Welltech, a global leader in health and fitness technology with over 200 million app installs! Our team of 700+ professionals across 5 global hubs creates innovative wellness solutions that transform lives through nutrition tracking, fitness guidance, and personalized wellness journeys.

Position Overview

As Head of Marketing Analytics, you'll drive our marketing strategy and company success by leading a talented analytics team. You'll work across marketing, product, finance, and engineering to optimize customer acquisition, retention, and lifetime value while delivering both immediate impact and long-term strategic growth.

Key Responsibilities

• Develop and execute comprehensive marketing analytics strategies aligned with business objectives
• Lead and mentor a high-performing analytics team, fostering innovation and growth
• Build and optimize marketing attribution models across multiple channels
• Establish robust reporting infrastructure for paid and organic channels
• Develop forecasting models to predict marketing performance and enhance revenue
• Collaborate with senior leadership to shape profit-driving strategies
• Oversee and improve internal lifetime value (LTV) modeling

Requirements

• 8+ years analytics experience, including 4+ years in marketing analytics
• Bachelor's or Master's degree in Statistics, Marketing, or Data Science
• Proven track record of driving business impact through analytics
• Advanced SQL and proficiency in analytics platforms (Google Analytics, Appsflyer)
• Experience with data visualization tools (Tableau, Looker)
• Expertise in predictive modeling, machine learning, and AI techniques
• Strong leadership and communication skills
• Deep understanding of marketing strategies and customer lifecycle

Benefits of Joining Welltech

• Culture focused on personal and professional growth
• Empowered leadership opportunities at all levels
• Results-driven environment
• Opportunity to impact global health and wellness

Join us in our mission to make well-being accessible to millions worldwide through innovative technology solutions!