Rula
Marketing Automation Manager
- Marketing Automation
- Full-Time
- Remote
-
$130K-$145K
Posted on January 14, 2025
This is a remote jobWe're on a mission to destigmatize mental health care by treating it with the same importance as physical health. Through evidence-based, compassionate care, we empower individuals to take charge of their mental well-being and reach their full potential.
Position Overview
As our Marketing Automation Manager, you'll be instrumental in building and optimizing our Provider Marketing team's tech stack. You'll drive lead generation and customer retention through sophisticated automation strategies across multiple platforms.
Requirements
- 5+ years of marketing experience, focusing on automation and digital marketing
- Expert knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)
- Experience with CRM tools like Salesforce and HubSpot CRM
- Proven track record working with product, engineering, and implementation teams
- Proficiency in marketing attribution and analytics tools (Looker, Amplitude, Excel)
- Bachelor's degree in Marketing, Product Management, Communications, or related field
Preferred Qualifications
- B2B or SaaS marketing experience
- Advanced automation expertise (lead scoring, behavior triggers, segmentation)
- Marketing automation platform certifications
- Strong project management capabilities
- Data integration experience across multiple systems
Benefits
- 100% remote work environment
- Competitive compensation
- Comprehensive health coverage (medical, dental, vision)
- 401(k) plan
- Generous PTO including 2 company-wide shutdown weeks
- Paid parental leave
- Home office setup stipend
- Quarterly team-building budget
- Wellness programs and lunch & learns
- Employee resource groups
- Discounted programs (Fetch, SmartSpend, Ladder, SoFi)
We're committed to fostering a diverse, equitable, and inclusive workplace where every team member feels safe, seen, heard, and valued.
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